World Conference on Business, Marketing and Communication

Welcome to WCBMC 2027

We are excited to invite you to the 2027 World Conference on Business, Marketing and Communication (WCBMC 2027). WCBMC 2027 will be held from September 4 to 5, 2027, in the vibrant city of Berlin, Germany. This prestigious event will bring together industry leaders, scholars, and practitioners from around the globe to explore cutting-edge trends and innovative strategies in the fields of business, marketing, and communication. Berlin, known for its rich culture, stunning landscapes, and vibrant economy, offers the perfect backdrop for fostering meaningful connections and promoting global collaboration. We look forward to your active participation and valuable contributions to WCBMC 2027.

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Sessions

Speakers

Scheduled Days

Submit your abstract or full paper.

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Venue

Berlin, Germany

Berlin, the capital city of Germany, is a dynamic cultural metropolis nestled along the Spree River and sprawling across the North European Plain. Known for its profound history, iconic architecture, and thriving academic scene, it is a city that seamlessly blends the old with the new. From the historic Brandenburg Gate to the contemporary Humboldt Forum, Berlin offers a diverse cultural experience. Its residents enjoy a high standard of living and the city is renowned for its expansive green spaces and world-class research institutions, making it an attractive destination for scholars, visitors and expatriates alike.

More Info

About WCBMC 2027

Important dates

Abstract Submission: March 26, 2027

Full Paper Submission: April 9, 2027

Author Notification: June 10, 2027

Registration: July 10, 2027

Camera-ready: July 23, 2027

Conference Dates: September 4-6, 2027

Submission

Authors are invited to submit Abstract or Full Paper via the conference email inquiry@wcbmc.org, or through the Online Submission System (will be available soon).

Please find the paper format below:

Paper Submission (Authors):

Abstract Submission (Presenters):

Publication

Registered and presented full papers will be included in the WCBMC 2027 digital conference proceedings and submitted to major citation databases (including, but not limited to Scopus, Google Scholar) for review and indexing.

The Best Papers will be nominated by the Award Committee from among the Oral and Poster sessions. The winners of these awards will be announced at the closing ceremony.

Best Paper and Presentation Awards

Poster presenters should prepare an A1-sized poster (594 x 841 mm) for display at the conference.

Please download the Poster Template (click)

Poster

Exciting opportunities await at WCBMC 2027 as special sessions have been announced to delve into the latest findings and innovative ideas.

News

Special Sessions

Navigate the Career Development Corner for insights on professional growth and advancement. Gain tips on personal branding, career planning, and strategies for navigating the evolving landscape of business, marketing, and communication.

Special Session I: Global Marketing Strategies in the Era of Digital Transformation

This special session will explore how businesses are leveraging digital platforms and tools to reach a global audience. Topics may include the integration of social media, mobile marketing, and artificial intelligence in marketing campaigns, as well as the challenges and opportunities presented by the digitalization of global markets.

Special Session II: Sustainability and Corporate Social Responsibility (CSR) in Business Practices

Focusing on the role of businesses in contributing to sustainable development, this session will discuss strategies and best practices for implementing CSR initiatives. It will also examine the impact of sustainability on brand image, consumer behavior, and long-term business success.

Special Session III: Innovative Communication Approaches for Crisis Management

This session will delve into the latest communication strategies and tools used by businesses to manage and mitigate the impact of crises. Participants will explore case studies, the role of media relations, and the importance of a proactive and transparent approach during times of crisis.

Special Session IV: The Impact of Emerging Technologies on Business Models

This special session will examine how technologies such as blockchain,物联网 (Internet of Things), and 5G are reshaping business models and creating new opportunities for value creation. Discussions will revolve around the strategic implications of these technologies and their potential to disrupt traditional industries.

Special Session V: Consumer Behavior Analysis and Market Intelligence

This session will focus on the latest research in consumer behavior, including the use of big data analytics and predictive modeling to understand and anticipate market trends. It will also explore how businesses can use market intelligence to inform decision-making and drive growth.

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Registration

630 USD

Early Bird

All conference sessions
Publish one paper
One lunch
One banquet
Two coffee breaks

680 USD

Regular Registration

All conference sessions
Publish one paper
One lunch
One banquet
Two coffee breaks

730 USD

On-site Registration

All conference sessions
One lunch
One banquet
Two coffee breaks
Publish one paper

Secure your seat and take advantage of early registration benefits by registering for the conference today.

WCBMC 2027

September 4-6, 2027 | Berlin, Germany