Please download the CFP flyer here (Click)
Prospective authors are invited to submit papers covering basic and applied research. The conference constitutes a forum for presenting and discussing recent advances in all areas of Bussiness, Marketing and Communication, and in particular:
|
Digital Marketing Strategies Consumer Behavior and Decision-Making Brand Management and Strategy Social Media and its Impact on Business Communication Integrated Marketing Communication Advertising and Public Relations Global Marketing and International Business Marketing Analytics and Big Data Customer Relationship Management (CRM) E-commerce and Online Retailing Ethical and Sustainable Marketing Mobile Marketing and its Applications Persuasion and Communication in Marketing Corporate Communication and Public Affairs Organizational Communication and Change Management Interpersonal and Nonverbal Communication in Business Crisis Communication and Reputation Management Leadership and Communication in the Workplace Cross-Cultural Communication in Global Business Marketing to Diverse Audiences Content Marketing and Storytelling Neuromarketing and Consumer Neuroscience Artificial Intelligence (AI) in Marketing and Communication
|
Influencer Marketing and Celebrity Endorsements Native Advertising and Branded Content Gamification and Its Role in Marketing Marketing to Generation Z and Millennials Experiential Marketing and Event Strategies Health and Wellness Marketing Luxury Marketing and Branding Fashion and Retail Marketing Sports Marketing and Sponsorship Tourism and Hospitality Marketing Environmental and Green Marketing Rural Marketing and Agribusiness B2B Marketing Strategies and Challenges Marketing for Startups and Small Businesses Marketing Automation and Personalization User Experience (UX) and Customer Journey Mapping Digital Privacy and Data Protection in Marketing Voice Commerce and Smart Speaker Marketing Podcasting and Audio Marketing Virtual and Augmented Reality (VR/AR) in Marketing Blockchain and Its Impact on Marketing and Advertising Nonprofit Marketing and Fundraising Cause Marketing and Social Responsibility Emotional Intelligence in Business Communication Negotiation and Conflict Resolution in Business Health Communication and Public Health Campaigns Political Communication and Marketing in Elections |
Ms. Dora Wu
Email: wcbmc@iased.org
Tel:+852-30697699 (English)
Wechat: 19982030932
Monday-Friday, 9:30am-12:00pm and 1:30pm-6:00pm