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Call for Papers

Please download the CFP flyer here (Click)

Prospective authors are invited to submit papers covering basic and applied research. The conference constitutes a forum for presenting and discussing recent advances in all areas of Bussiness, Marketing and Communication, and in particular:

 

Digital Marketing Strategies

Consumer Behavior and Decision-Making

Brand Management and Strategy

Social Media and its Impact on Business Communication

Integrated Marketing Communication

Advertising and Public Relations

Global Marketing and International Business

Marketing Analytics and Big Data

Customer Relationship Management (CRM)

E-commerce and Online Retailing

Ethical and Sustainable Marketing

Mobile Marketing and its Applications

Persuasion and Communication in Marketing

Corporate Communication and Public Affairs

Organizational Communication and Change Management

Interpersonal and Nonverbal Communication in Business

Crisis Communication and Reputation Management

Leadership and Communication in the Workplace

Cross-Cultural Communication in Global Business

Marketing to Diverse Audiences

Content Marketing and Storytelling

Neuromarketing and Consumer Neuroscience

Artificial Intelligence (AI) in Marketing and Communication

 

 

 

 

Influencer Marketing and Celebrity Endorsements

Native Advertising and Branded Content

Gamification and Its Role in Marketing

Marketing to Generation Z and Millennials

Experiential Marketing and Event Strategies

Health and Wellness Marketing

Luxury Marketing and Branding

Fashion and Retail Marketing

Sports Marketing and Sponsorship

Tourism and Hospitality Marketing

Environmental and Green Marketing

Rural Marketing and Agribusiness

B2B Marketing Strategies and Challenges

Marketing for Startups and Small Businesses

Marketing Automation and Personalization

User Experience (UX) and Customer Journey Mapping

Digital Privacy and Data Protection in Marketing

Voice Commerce and Smart Speaker Marketing

Podcasting and Audio Marketing

Virtual and Augmented Reality (VR/AR) in Marketing

Blockchain and Its Impact on Marketing and Advertising

Nonprofit Marketing and Fundraising

Cause Marketing and Social Responsibility

Emotional Intelligence in Business Communication

Negotiation and Conflict Resolution in Business

Health Communication and Public Health Campaigns

Political Communication and Marketing in Elections

Contact us

Ms. Dora Wu

Email: wcbmc@iased.org

Tel:+852-30697699 (English) 

Wechat: 19982030932 

Monday-Friday, 9:30am-12:00pm and 1:30pm-6:00pm